Switch gives site managers control over AI agents and bots. Identify who's visiting, build custom journeys for each type, and get detailed reporting — without blocking everything or hoping for the best.
Total Visitors
12,847
+14%
AI Agents
4,291
33.4%
Blocked
1,203
This week
Who this is for
If you manage a website — whether it's a SaaS, publication, e‑commerce site, or marketing site — you're already getting traffic from AI agents, scrapers, and bots. A third of web traffic is non-human, and that share is growing.
Block it all and you lose good traffic. Let it all in and you lose control, waste resources, and get scraped. Switch is for site managers who want their site ready for the agentic world: prepared for the traffic that's here, and the traffic that's coming.
The problem
The old playbook was simple: block bots or let them in. Neither works anymore. Some agents are helpful — they're doing tasks on behalf of real users. Others scrape, throttle your servers, or never identify themselves.
Your analytics don't tell you who's who. Your robots.txt doesn't give you fine-grained control. And you can't serve different experiences to different visitors. You need to know who's visiting, decide what each type gets, and enforce it — without rebuilding your site.
| Agent | Class | Conf. | Visits | Status |
|---|---|---|---|---|
| GPTBot | AI Agent | 0.94 | 1,247 | Challenged |
| ClaudeBot | AI Agent | 0.91 | 832 | Allowed |
| Unknown Scraper | Scraper | 0.87 | 3,201 | Blocked |
| Googlebot | Search Engine | 0.99 | 5,420 | Allowed |
| ByteSpider | Scraper | 0.78 | 891 | Throttled |
What Switch does
Switch sits in front of your site and gives you a control layer for agent and bot traffic.
Our engine identifies agents and bots automatically — and gets better over time. It learns from patterns, headers, and behavior so you don't have to maintain blocklists or guess.
See exactly who's visiting: humans, known AI agents, scrapers, or unknown bots. Get traffic breakdowns, trends, and alerts so you can make decisions based on real data.
Route different visitors to different experiences. Block bad actors. Challenge agents before they access content. Serve agent-specific pages. No code required.
Get notified when traffic patterns change, when new agent types appear, or when throttling kicks in. Stay informed without checking the dashboard every day.
Clean, lightweight tracking that doesn't slow your site. When you need to slow down bad traffic, Switch throttles aggressively — protecting resources without blocking everything.
Add a snippet to your site. No server changes, no complex config. You're live in minutes.
How it works
Drop the Switch snippet into your site. Takes about five minutes. No server changes needed.
Use the drag-and-drop builder to decide who gets what, when, and why. Start from a template or build your own.
Review reports and fine-tune. Switch learns as you go — identification gets smarter over time.
Questions
Site managers who manage websites — SaaS, publishers, e-commerce, marketing sites — and want control over how AI agents and bots interact with their site.
No. Switch lets you choose. Block some, route others to custom pages, require identification, or let them through with reporting. You decide per agent type.
Switch handles that. The identification engine is self-learning and improves over time. You focus on the rules; we focus on who's who.
About five minutes. Add a snippet and you're live. You can add journeys and rules as you go.
No. Switch uses lightweight tracking. Aggressive throttling only affects bad traffic, not humans.
Yes. Build agent-specific pages and messaging in the journey builder. Humans get the full site; agents get what you choose.
Add Switch to your site. Five minutes to install. Full control over agent traffic.
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