MonitoringActive

AdsBot-Google

Google's ad quality crawler checking landing pages for Google Ads compliance.

Operated by Google

What is AdsBot-Google?

AdsBot-Google (and its sibling Mediapartners-Google) checks the quality of landing pages used in Google Ads campaigns. It verifies that ad destinations are functional, relevant, and compliant with Google Ads policies.

This crawler directly affects your Google Ads Quality Score and ad performance. Blocking it can result in disapproved ads, lower Quality Scores, and higher cost-per-click. It only visits pages that are used as Google Ads landing pages.

AdsBot-Google is specifically exempt from robots.txt blocking — Google states it will crawl your ad landing pages regardless. However, monitoring its access patterns provides valuable insights into how Google evaluates your ad destinations.

User-Agent Strings

These are the known user-agent patterns used by AdsBot-Google. Use them to identify this crawler in your server logs or configure robots.txt rules.

AdsBot-Google
Mediapartners-Google

robots.txt example:

User-agent: AdsBot-Google
Disallow: /private/
Allow: /

How to Manage AdsBot-Google

1

Cannot effectively block — Google will crawl ad pages regardless.

2

Blocking affects Google Ads Quality Score and ad approval.

3

Use Switch to monitor which pages Google is evaluating.

4

Ensure ad landing pages are fast and well-structured.

How to block AdsBot-Google

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